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Search engine submission and directory inclusion, should be treated
as separate entities. People are often confused by the terms search
engines and directories. A search engine uses a program that searches
documents for specified keywords and returns the list of results.
A search engine is divided into two parts, a spider and an indexer.
The spider is a program that looks for the documents, and the indexer
will read documents and create an index or database based on relevant
words or ideas contained in each document.
Search engines will often vary in what emphasis they place on,
titles, meta-tags, text, headings, etc. Directories primarily focus
on the title and description you submit to them, and the category
and/or sub-categories you select in the directories.
A directory (such as Yahoo, often mistaken for a search engine)
depends on human editors for listings. The basic difference between
a search engine and a directory is that a directory will not rely
on either a spider or robot. Hence if you don't submit your site,
it is unlikely your site, will be found in that particular directory.
Directories most often are divided into categories and thus you
must submit your site, under the most appropriate category.
Experience has proven to us, that the best designed submission software;
cannot be a substitute for professional manual participation in
Search engine submission and directory submissions. Marketing-Online-Biz.Us
will never use submission software, to submit your site to search
engines and/or directories. Search engine submission and directory
inclusion is a time consuming process, however the end result will
be a long lasting and positive outcome.
Marketing-Online-Biz.Us will review your site, to ensure that
its meets search engine and directory guidelines. This would include
a review of load time, content, coding, text, etc. Using innovative
researching techniques, we will advise you on the most advantageous
category for your site, and include well developed and appropriate
titles and descriptions. Our search engine and directory submission
service will go a long way, in helping you to achieve strategic
search engine and directory positioning.
Our Search Engine and Directory Submission
service will include:
- Web site review and consultation
- Professionally developed Meta Tags for your home page
- Optimization of your homepage
- Hand Submissions to marketing-online-biz Top 50 Search Engines
and Directories *
- Research and Hand Submit to industry/ Regional specific directories
- Search Engine and Directory Verification
- Professional Submission to Yahoo Business Express and/or Looksmart
- 3 Month Monitoring of submission results; via detailed reporting
(tracking and search/directory positions)
* Note: In addition to submitting
to industry and regional specific search engines and directories.
We also utilize the search engines and directories listed in the
box below. We would encourage you to click on, these resources for
details on each specific platform."
Some search engines and directories charge
for inclusion. You will be advised of these charges as part of your
submission quotation. With the option to include or not include,
these search resources as part of your submission. In most cases
these inclusion fees are non refundable; as per the search resources
own policies.
Marketing-Online-Biz.Us will submit, a maximum of 7 web pages,
at a time to the major search engines, and your homepage to directories
to avoid a spam penalties.
Once your site has been accepted into a directory, the option to
add additional pages of your site can be reviewed and evaluated.
The time between site submission and addition to the search engines
or directories database is called indexing time. Upon submission
you will receive a report indicating the indexing time, for each
search engine or directory your site has been submitted to.
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